General News
29 January, 2025
BMW tops luxury segment
BMW has reaffirmed its leadership as Australia’s top-selling premium automotive brand for the second consecutive year, recording 26,341 new vehicle registrations in 2024 – the second best year for the brand.
Sales were up 0.6 per cent by 157 units. Second place Mercedes-Benz was 17.8 per cent down (4326 units) to 19,989. Audi was third on 15,333 – a fall of 19.65 per cent (3706). In fourth was Lexus, a decrease of 10. 2 per cent (1550) to 13,642. Volvo was fifth on 8898, a drop of 20 per cent (2230). Sixth-place Porsche had healthy growth of 16.1 per cent (977) to 7029.
A BMW Australia spokeswoman said the brand outperformed its closest competitor by more than 6000 vehicles.
“BMW’s positive results, not only secure its premium leadership position, but also underscores the brand’s enduring appeal in the market,” she said.
“A key driver in this success was the X sports activity vehicle (SAV) model range, which accounted for 62 per cent of total sales, with 16,491 registrations.
“The BMW X1 was the brand’s best-selling model for the second year running, with 4536 vehicles delivered to customers. This was followed by the X3 with 3374 units and the X5 with 3157 units. It was also a year that saw a record achievement for BMW’s X7 and 7 Series flagship models.
“The brand’s BEV line-up saw significant growth in 2024, accounting for 29.6 per cent of total BMW sales. A record-breaking 7787 BEVs were registered, marking the highest EV sales since BMW began selling EVs in Australia in 2014, securing an 8.5 per cent share of the EV market.
“The iX1 was the top-selling electric vehicle with 2618 units sold, followed by the i4 with 2062 units, the iX2 with 1280 units and the iX3 with 1092.
“Australia also remains one of the strongest markets for BMW M performance models, further emphasising the brand’s diverse product appeal.
A total of 5631 M models sold, an increase of 15 per cent compared with 2024 and representing a 21.4 per cent sales share of total BMW sales compared with the previous year.
Chief executive officer Wolfgang Buechel said “a company’s success doesn’t rely on just one factor, but rather a combination of responsible actions and a dedicated team driving progress”.
“While our product range is central to what we sell, our success also hinges on the innovation that defines our brand,” he said.
“This ensures that we continually evolve and transform our business.
“Equally important are the people who make it all possible – my team, our dealer network and our valued customers – and the way we position and promote our brand, all while acting as a responsible corporate citizen.”.
