Business
14 July, 2024
Flash new $2m showroom
THE multimillion-dollar redevelopment of Westco Motors is finished with the $2m upgrade of the Volkswagen showroom the final piece in the six-year plan.
The new premises on the corner of Mulgrave Rd and Dillon St is one of the first of the new-style German corporate branding in Australia.
Dealer-principal Chris King said it featured the marque’s international look and was double the size of the old showroom. Construction was by R.C Harder and Co.
Special components include a centre display stand with multi-coloured strobe lighting, LED lighting throughout, a centre reception area, a quirky old-style VW Kombi information centre, café and waiting area and individual sales offices. There is space for seven vehicles inside and 12 outside.
Mr King said the rebuild took longer than expected due to major work being required.
“It took a year to do but looks fantastic,” he said.
Mr King said Volkswagen sales were “ticking along” with the Amarok utility range and the T-Cross SUV the best sellers.
He said the redevelopment of the family-owned business started back in 2018 with the move to the large flagship Cairns Mazda showroom on Newell St.
Used cars shifted further north along Mulgrave Rd and Nissan moved into the upgraded former Mazda site.
Other new showrooms on Mulgrave Rd incorporate the Ineos and LDV brands.
Top End four-wheel-drive accessories moved to Lyons St, which also houses the firm’s parts warehouse.
The Mazda service centre is off Newell St while the other brands are serviced in Dillon St.
The BMW showroom and service centre in Newell St was the first of the upgrades prior to 2018 while a full vehicle wash facility was added in Dillon St as well as a tyre and wheel shop also in Newell St.
In the meantime Volkswagen is offering special deals on the Amarok and T-Roc R.
Two of the top selling vehicles – the Amarok and T-Roc – now gain a $3000 factory bonus in their most potent, turbocharged petrol flagship grades until September 30.
The flagship Amarok Aventura TSI452 ute comes with a $3000 factory bonus off the drive-away price ($86,290) while MY23 T-Roc R now features a national $64,990 drive-away price (normally $68,222).
