Community
24 January, 2023
Monopoly Cairns edition in the works
Winning Moves is the company in charge of manufacturing Monopoly Cairns under Hasbro’s license, and they are encouraging the local community to nominate the landmarks they think should be on the board.
Representative from Winning Moves Jamie-Lee McCarthy, originally from FNQ, said it was really exciting to see the region commemorated in the iconic board game.
“Each year, we create two or three Monopolies around Australia and New Zealand so when we have a look at what town to do next, we have a look not only at the locals but the tourists, what’s to see, what to do there and speak to the Council and Tourism Department,” Ms McCarthy said.
“We saw Cairns and said, why not Cairns? Cairns is amazing!”
The edition will see locally themed squares replace Mayfair and Park Lane from the original London Monopoly board and include a customised ‘Community Chest’ and ‘Chance’ playing cards, making the entire game a genuine expression of Cairns.
“The response to Monopoly Cairns has been great,” Ms McCarthy said.
“We’ve had some amazing success not only from the business but the Tourism Department, Council and the locals.
“Everyone seems so excited and thrilled to have an iconic board made about their town.”
Ms McCarthy said she was particularly excited to be a part of the project.
“Each edition is very exciting regardless,” she said.
“This is what I do for a living, but I grew up in FNQ and Cairns, to me, is like a second home.”
Winning Moves encouraged locals to appropriate the project and nominate what they feel are the most iconic spots in the city.
“No one knows this place better than its residents, so we want to hear from you about the landmarks that you think should be included on the board,” Ms McCarthy said.
“Whether it’s the Cairns Esplanade, Rusty’s Markets or Munro Martin’s Parklands, we’ll consider everything.
“We got our Facebook page which is Cairns Monopoly, so you can put your suggestions there; you can also email any suggestions at info@winningmoves.com.au.
“Let me know what you guys want to see on the board so we can make sure it’s perfect,” she said.
To nominate the venues or locations you would like to see on the board, visit the Monopoly Cairns Facebook page.
