Community
21 October, 2023
Monopoly puts city on map
FANS of the iconic board game Monopoly will finally get to play ‘in their own backyard’ as the first ever Monopoly Cairns was officially launched across all big retailers this week.
The custom themed squares of beloved locations in the Cairns region like the Cairns Lagoon, Great Barrier Reef, Kuranda Scenic Railway, Cazalys and more, were unveiled at the launch of the game on Wednesday at the Esplanade by Mr Monopoly himself.
The board will be available at all major retailers, like JB Hi-Fi, and at some of the tourist venues on the board, like Skyrail, and it’s set to be a hit with local families this Christmas and as a collectible for tourists.
Monopoly's Jaime-lee de Niet said as a gateway to two of the great natural wonders, Cairns had to be a part of the Monopoly family.
“It has been a very hard project for the last eight months. We’ve spoken to local business, Tourism Tropical North Queensland, the council and the locals most importantly to get the most iconic board that we possibly could,” she said.
“Cairns is one of the only places where you can see not only the Great Barrier Reef but the rainforest as well. It’s a massive destination for locals and international tourists, so good things take time and, although Townsville was first, Cairns will outshine everything.”
Councillor Ronda Coghlan said the project had been a long time coming.
