Business
2 March, 2025
Zoom-zoom at Cairns Mazda
CAIRNS Mazda sales staff have picked up national awards from the Japanese brand.
Mazda sales manager Darrell Callaghan is number two in Australia, salesman Daniel Wicks was third culture champion and Bill Shappert and Chris Murray achieved Mazda Guild Member status as sales consultants.
Dealer-principal Chris King said the Mazda Guild Award was a prestigious recognition program by Mazda Australia that celebrated the top-performing Mazda sales professionals across the country.
“It acknowledges excellence in customer service, product knowledge and overall sales performance,” he said.
“Winning a Mazda Guild Award is a significant achievement for sales staff, as it demonstrates their commitment to delivering exceptional experiences to Mazda customers.
“Typically, award recipients gain exclusive membership to the Mazda Guild, which may come with various perks, such as special events, training opportunities and industry recognition.”
Mr Callaghan said he had been in car sales for 32 years, 10 of those at Cairns Mazda.
“Over that time, I have had the opportunity to work with a wide range of customers and vehicles, and it’s been an incredible and rewarding experience,” he said.
“I feel truly honoured and grateful to receive the Mazda Guild Award. It represents the support and collaboration of the incredible team I have had the privilege to work with.
“The recognition inspires me to continue pushing boundaries of excellence in the automotive industry and I am excited about the future opportunities it brings.
“Receiving the Mazda Guild Award strengthens my relationship with customers by reinforcing my commitment to excellence and the high standards of service they can expect.”
Mr Callaghan said he chose to sell Mazda because “I genuinely believe in the brand’s commitment to quality, innovation and driving experience”.
Mr Wicks has been in the industry for eight years, all of those with Mazda.
“It’s a good feeling getting back into the top three. I placed second back in 2022 and narrowly finished fourth in 2023, so very happy to get back into third,” he said.
“It makes the customer service a bit more of a focus, because the guild system, not only works on sales, but also customer satisfaction surveys that get sent to every customer.
“When I applied for the position Mazda was the only opening and I have never looked back.”
